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PitchAI, the phone’s camera-based app for tracking biomechanics, has a new deal with Kinduct


Andre Cohen

Smartphone camera-based biomechanics app PitchAI has struck a new deal to make its pitching data visible in Kinduct, the athlete management system used by more than 550 sports teams. Toronto-based 3MotionAI, the parent company of PitchAI, signed the partnership with Kindduct’s parent company, Movella.

The PitchAI app can record a user’s throwing motion to provide insight into pelvic rotation, elbow extension, internal shoulder rotation and more. The app is the pitching-focused product offered by the broader ProPlayAI biomechanics platform, which was co-founded by Toronto Blue Jays pitcher Nate Pearson.

“Optical motion capture labs are expensive, require specialized technicians, and are not accessible to the general public,” said Reed Hanoun, CEO of 3MotionAI, in a statement. “Our technology puts this kind of analysis on your smartphone, and with Kinduct’s Athlete Management System, athletes will have a single repository of all the information they need for player development and overall performance. “

Kinduct’s dashboard for organizing player performance data is used by MLB and college baseball teams, as well as dozens of NBA, NFL, and NHL teams. Movella, an analytics and sensor development company formerly known as mCube, will use its global sales network to further develop PitchAI.

Neal T. Doss