Sponsorship assessment company Trajektory launches with NFL and MLB

NFL and StatusPro team up for Major Sports League’s first licensed VR game

By

Joe Lemire


The NFL has partnered with StatusPro to create a league-licensed virtual reality simulation game, the first such virtual reality title to be released by a major sports league. A startup founded by former soccer players Troy Jones and Andrew Hawkins, StatusPro uses authentic player tracking data to create first-person experiences.

“From the beginning, we wanted to immerse the fan in a vision of sports that they hadn’t had before,” Hawkins told SportTechie. “Virtual reality helps with that immersion. It literally puts you on the pitch, in the locker room, and it feels like an excursion into a world you’ve never been a part of.

StatusPro already does extended reality simulations for elite training with six NFL teams as customers and has partnered with Baltimore Ravens quarterback Lamar Jackson, the 2019 league MVP. The new game will be taken supported on Meta’s Quest and PlayStation VR, but its release date and additional gameplay details will be announced later. Meta’s Quest headsets hosted a VR Foo Fighters concert after Super Bowl LVI and previously partnered with the NFL to launch Super Bowl-branded digital apparel for avatars in the Metaverse.

Miami-headquartered StatusPro raised a $5.2 million seed round last August with investments from KB Partners and funds tied to three NFL franchises: the Green Bay Packers through TitletownTech, the San Francisco 49ers through 49ers Enterprises and the Cleveland Browns through Haslam Sports Group. In November, StatusPro added strategic investments from LeBron James, Drake, Naomi Osaka, Maverick Carter, Jimmy Iovine and Paul Wachter.

Jones, the CEO, was a Division I quarterback at Western Kentucky and Akron. Hawkins, the company’s president, played six NFL seasons as a wide receiver with the Browns and Bengals. They describe his product as “athlete-led technology.”

“People ask us what it’s like to quarterback a top football team with 70,000 screaming fans? Or what was it like playing in the NFL? Hawkins said. there really isn’t a baseline to give you all the details. What does it look like? How does it feel to be on the sidelines? How do you feel in the tunnel?Anyone who wants to experience it is what we are trying to bring to the table.

Neal T. Doss