Sorare signs first non-football deal to launch MLB NFT fantasy game

  • Sorare has 1.7 million players in 184 countries
  • MLB deal follows MLS partnership earlier this year

Sorare, a specialist in blockchain-based fantasy sports games, has signed Major League Baseball (MLB) as its first non-soccer partner and will launch a competition-based game this summer.

Players will be able to collect, trade, and play with non-fungible tokens (NFTs) representing league players, building a team that competes against other users.

Meanwhile, MLB gains another digital channel with which to engage fans in the United States and beyond, with the platform boasting a community of 1.7 million registered users in 184 countries.

Sorare opened its first office in North America at the end of 2021 and already has a partnership with Major League Soccer (MLS) and other partners include the Spanish La Liga and the German Bundesliga, as well as individual clubs such as Liverpool, Bayern Munich , Paris Saint-Germain and Juventus.

He sees the deal as a major milestone for his ambitions in the United States and a major endorsement of his product.

“The bond between Americans and baseball is enduring. And baseball has always been on the cutting edge of new technology and innovation, so we’re proud that MLB and the MLBPA [MLB Players Association] have chosen Sorare to bring an NFT MLB game to fans around the world,” said Nicolas Julia, co-founder and CEO of Sorare.

“MLB has been at the forefront of interactive gaming for decades, while baseball has some of the oldest and most established forms of sports memorabilia. Together, they show how much fans want to own and be a part of it. of gaming. Today, as digital engagement and technology evolve for a new generation, our partnership will help a new and broader fanbase connect to the American pastime.

“The connections we make with our fans are vital and Sorare understands the importance of that connection,” MLB commissioner Robert Manfred said. “The company’s focus on transforming fandom through an innovative combination of sports, technology and games to empower fans to truly own a part of the game they love is unique and goes beyond borders – allowing us to bring the love of baseball to more fans around the world.”

OneTeam, the MLBPA’s group player licensing partner, has facilitated the deal and further details will be announced closer to launch.

Sorare was valued at $4.3 billion last September after a $680 million Series B funding round. The company’s backers also include FIFA World Cup winners Gerard Pique and Antoine Griezmann, as well as former Manchester United defender Rio Ferdinand.

Neal T. Doss