Ralph Lauren signs multi-team sponsorship deal with MLB
Fashion designer company Ralph Lauren entered into a sponsorship agreement with major league baseball (MLB), with three collections involving products from four teams.
the Chicago Cubs, Los Angeles Dodgers, New York Yankees and Cardinals of St. Louis include the first four clubs to participate in the partnership, while other MLB teams, including the Boston Red Sox will join later.
Ralph Lauren previously worked with the Yankees following a 2018 deal in which the company’s founder and executive chairman Ralph Lauren threw the first pitch in a game at Yankee Stadium in honor of his company’s 50th anniversary.
This event was accompanied by a special limited edition Yankees collection. Under the terms of the recent expansion, Ralph Lauren Corp will produce a range of products including polo shirts, Polo Bear polo shirts, satin jackets, fleece sweatshirts, crew neck sweatshirts and hat renditions produced by New Era.
An extensive global advertising campaign will accompany and support the launch of the new collections, inspired by vintage baseball cards that will appear on murals in several key cities.
Additionally, Ralph Lauren’s custom mobile home will promote the product line via a cross-country tour across the United States.
“Our collaboration is both an incredible opportunity and a very natural partnership between two of America’s most iconic brands that have deep and rich histories,” said David Lawrencevice president and chief innovation and brand officer at Ralph Lauren Corp.
Additional capsules of the collection will be launched in winter, in time for the Christmas shopping season, and the entire range will be sold at various outlets, including select Ralph Lauren stores, Macy’s, Bloomingdales, websites MLB and Ralph Lauren and on league sites. new flagship store in New York.
Ralph Lauren’s enhanced presence in baseball represents a continued expansion of its sports sponsorship business, having already established itself in the tennis space by incorporating the australian open, American Tennis Association and PGA of America in his wallet.
Meanwhile, MLB is also working to expand its roster of sponsorship partners, having has just signed a multi-year partnership with Bally Companydesignating the casino and entertainment operator as its official betting partner.