Nike puts its Swoosh branding on new MLB jerseys

By Barry Janoff

December 9, 2019: As part of a ten-year global agreement signed last January, Nike, starting in the 2020 MLB season, becomes the league’s official uniform and footwear supplier, with Fanatics holding the manufacturing license rights. and distribution.

The new Nike MLB jerseys were unveiled today in conjunction with the MLB Winter Meetings in San Diego, and players, fans and consumers will see an immediate difference.

Unlike previous Majestic jerseys, the new jerseys come with the Nike “swoosh” logo prominently displayed on the upper right front of all retail, official and replica jerseys.

Majestic Athletics jerseys had less prominent logo placement on one sleeve.

The new MLB product mimics the official Nike NBA jerseys, which have the “swoosh” on the upper right front.

The NBA has gone further in selling advertising space on its jerseys, with teams able to sign deals for company logo patches for the upper left section.

Via its agreement with the NFL, Nike has its “swoosh” on a sleeve.

Majestic Athletics has been manufacturing MLB batting practice jerseys since 1982 and has been the exclusive supplier of playing uniforms since 2005.

The new Nike pact replaced the one unveiled in 2016, under which Under Armor was to start making MLB field apparel from 2020.

Nike said the MLB pact “marks a new chapter for Nike’s innovative legacy in uniform design, long built on keeping critical shades in the sport rooted in tradition and fervent allegiances.”

“We are thrilled to kick off our partnership with Major League Baseball with the unveiling of next season’s uniforms,” ​​said Hal Melhart, senior product line manager for Nike Diamond, via the company.

“Each franchise has a deeply personal story, with a visual identity that continues in this update. Going forward, we look forward to maintaining that integrity while bringing more of Nike’s creativity to uniform designs, as we create energy around the game for its players and its fans.

Fanatics” has been granted extensive consumer product licensing rights to manage the manufacture and distribution of the Nike MLB Authentic collection, as well as Nike and Fanatics fan gear, sold through the retail community. , including MLBShop.com, MLB Clubs, and physical mortar stores.

“Nike’s global brand and reputation as a leader in marketing and innovation make it an ideal partner,” MLB commissioner Rob Manfred said via the league when the Nike deal was unveiled.

“Additionally, Fanatics is a valued partner that has proven to serve our fans with speed, agility and quality service. We are excited about the opportunities this unique arrangement affords us over the next decade.

Nike teams up with Fanatics in 10-year MLB deal

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Neal T. Doss