New Era’s ‘MLB Authentic Collection’ is a flex both on and off the court

Since the return of the fitted cap frenzy in recent years, it’s no surprise that big stays like New Era are reaping the rewards.

As demand for couture caps increases, New Era has forged notable collaborations with legendary figures such as Joe Freshgoods and Virgil Abloh to attract a variety of fans to their bespoke headwear.

Yet with each new iteration, New Era preserves its undeniable style and respect by focusing on its one goal, which has made the brand successful for over 100 years: authenticity.

For its “MLB Authentic Collection”, New Era celebrates the classic 59FIFTY, the fitted OG cap. By pairing sleek, modern styles with beloved icons, New Era continues to create timeless must-haves in the sports industry and beyond. To commemorate the collection, we have partnered with New Era in Los Angeles.

In keeping with New Era’s legendary status, we enlisted baseball idols Randy Johnson and Vladimir Guerrero Sr., who effortlessly described what it really means to be authentic. As the two Hall of Famers were photographed in Los Angeles, we couldn’t help but reflect on how they created some of the most unforgettable moments in baseball history, like the game perfect from “The Big Unit” in 2004 or Vladdy’s MVP season the same year.

The achievements of both players join a long list of accolades, cementing Johnson and Guerrero Sr. as timeless figures whose respective legacies will be shared among future generations.

In the same vein, New Era has remained a leader in the fitted cap space by discovering new ways to be a part of some of the most significant moments in cultural history. From Chance the Rapper wearing his “3” cap at the Grammy’s to JAY-Z introducing the black-brimmed Yankee hat into cultural lore, the same brand that is responsible for the iconic cuts seen on athletes is now equally appropriate for individuals who wear New Era ends in its own moments of triumph.

Like Guerrero Sr. and Johnson’s masterful careers, New Era and the 59FIFTY share an air that stands the test of time – no reintroduction necessary. The “MLB Authentic Collection” represents this level of success on and off the field and continues to prove that the best collaborations reach young and old alike.

Shop New Era’s “MLB Authentic Collection” at neweracap.com.

Neal T. Doss