New Era Cap and Alpha Industries Launch Collaborative MLB Collection
International sports and lifestyle brand New Era Cap and the forefront of utilitarian and military apparel and design, Alpha Industries, have announced their first collaboration in partnership with Major League Baseball.
Inspired by “the power of sport and its ability to bring people together,” the Alpha Industries x New Era MLB collection is rooted in each brand’s signature styles, including Alpha Industries’ MA-1 bomber jacket and 59FIFTY cap. New Era. The collection also includes t-shirts, hoodies and a 9FORTY adjustable cap.
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“This collaboration with New Era has been so special for us here at Alpha Industries because it is the coming together of two authentic heritage brands that started as family businesses and have become globally recognized striving to be the best at what they do. they do,” Matthew said. Pantoja, Chief Brand Officer of Alpha Industries in a press release. “We knew this was how we wanted to launch our collaborations this year and we’re so excited to see fans see what we’ve created with New Era.”
The widely recognized New Era 59FIFTY cap features various team logos including New York Yankees, Los Angeles White Sox and more. The Alpha Industries logo is also embroidered on the right side of each cap with an official MLB logo on the back.
Each cap also includes an olive green undervisor with a red Alpha Industries flight tag to complete the look. The New Era Cap t-shirt features a pinstripe style made from a cotton/poly blend. The t-shirts also feature the fan favorite team’s logos on the front in an appliquéd twill screen print ranging in size small to 3XL.
For a more versatile look, the collection also offers the 9FORTY A-Frame Trucker hat made of foam and black cotton with a black trucker mesh. The 9FORTY features an olive green team logo with embossed embroidery on the front of the hat, with the Alpha Industries logo screen-printed on the right side. The modern look is finished with an Alpha Industries red flight tag.
On the clothing side, the collection includes the Alpha Industries MA-1 Bomber jacket, reminiscent of the dugout jackets worn by players and coaches. The iconic style is adorned with team and league logos along with respective championship patches. The interior features a modified blood map, emphasizing the unifying power of the sport in multiple languages.
Featuring different team colors like the body and hood, the Alpha Industries x New Era Cap Hoodie comes with multiple embroidered and screen-printed MLB team logos on the front. The back of the hoodie features a design showcasing an Appliqué Twill, like T-shirts. The hoodies will be available in sizes ranging from small to 3XL, each featuring a modern quarter zip with cargo pockets adorned with an Alpha Industries x New Era Flight label.
“What can I say about this project that the product doesn’t already say? said Shawn Penrod, Director of Product Development at New Era. “It started out as a small collaborative conversation, like so many projects at New Era, and then took on a life of its own. Once we saw some of the early designs, we knew we had to make it a bigger brand story. We’ve added MLB teams and multiple styles to the offering, and MLB and Alpha couldn’t have been happier to do so. The product has turned out amazing. It’s the perfect storm from three American heritage brands. at the center of sport, style and culture.
Iconic teams represented and included in the Alpha Industries x New Era MLB collection are the Boston Red Sox, Chicago Cubs, Los Angeles Dodgers, New York Yankees, among a total of 23 current teams. The complete Alpha Industries x New Era MLB collection has prices ranging from $34 to $200. The collection is available now on AlphaIndustries.com and NewEraCap.com.
Check out images of the items in the collection below.
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