MLB recruits Audacy as podcast partner
- Audacy able to produce and distribute podcast programs for MLB and its clubs
- A new series covering memorable post-season campaigns will launch this fall
- The agreement also includes the possibility of offering concerts around iconic MLB events.
Major League Baseball (MLB) and Audacy have entered into a multi-year deal, which sees the cross-platform audio content company become the league’s official podcast partner.
The comprehensive audio agreement gives Audacy the ability to produce and distribute official podcast programming for MLB and its clubs.
To kick off the partnership, the two parties are developing a new podcast series focusing on the league’s most memorable post-season campaigns. The first episode, covering the Chicago Cubs’ 2016 World Series championship, is set to arrive this fall.
Other original podcasts in development include a series about fathers and sons who played in MLB, as well as a lifestyle and travel series exploring unique cultures, traditions and places specific to various venues. of the league.
The combination also covers promotional initiatives on the MLB and Audacy platforms. This sees Audacy named exclusive marketing partner for MLB audio streams in the league’s subscription products. The company will also work with MLB to maximize the distribution of league and club podcasts on platforms around the world.
Additionally, the partnership includes a comprehensive content and services agreement with Audacy’s sports betting subsidiary, BetQL. This will involve the development of custom programming, as well as BetQL personalities and editorial content used on MLB platforms. It will also feature MLB content, including live game clippings, used in BetQL network programming.
The merger also offers the possibility for the duo to offer concerts around emblematic MLB events, such as the All-Star Game or the World Series, from 2022.
Audacy, whose subsidiaries include Pineapple Street Studios, Cadence13 and 2400Sports, claims to reach nearly 30 million sports fans per month through its streaming portfolio. The company is already the flagship headquarters of 41 professional teams, including MLB’s New York Yankees and Boston Red Sox.
Audacy also has deals with the Dallas Cowboys and Kansas City Chiefs of the National Football League (NFL), as well as the Golden State Warriors and Chicago Bulls of the National Basketball Association (NBA).