MLB reaches licensing agreement with Baseballism
Major League Baseball and Baseballism has entered into a licensing agreement that extends through the 2022 season and will allow the brand to display team logos on its product line which includes shirts, hoodies, jackets, pants, leather goods and accessories.
“It is an honor to add an MLB x Baseballism Collaborative collection to Baseballism’s existing apparel line,” Baseballism co-founder and CEO Travis Chock said in a statement. to be an authentic brand in the game.
“A brand for baseball people, by baseball people. We intend to take the same creativity and quality of the Baseballism brand and bring it to the Major League Baseball stage. It’s always been our dream to make it to the major leagues, and even though we haven’t been able to do it as players, it’s still a dream come true.
Baseballism is planning an initial MLB product launch on Saturday, with more to come in 2022. Baseballism’s MLB apparel will initially be available online ahead of a wider release in their stores.
Baseballism currently operates physical sites in Atlanta, Arlington, Chicago, Cooperstown, Irvine, San Francisco, Scottsdale, St. Louis and at the Field of Dreams in Dyersville.
Earlier this year, MLB announced a multi-year partnership with WWE to create championship title belts that will feature team logos. This was the first official licensing agreement for championship belts between WWE and any of the major North American sports leagues.
As part of the agreement, MLB and WWE will collaborate to design and manufacture team-branded title belts as well as belts that celebrate some of the league’s signature events, including the World Series, All-Star Game and Home Run Derby.
Additionally, MLB and WWE will create custom side plates and unique Lucha Libre face masks. The product line is expected to launch in 2022.
Baseball in partnership with Justin Turner
While the new licensing deal is a first for Baseballism, the company has previously worked with Justin Turner and Alanna Rizzo, among others.
Last year, the Justin Turner Foundation partnered with the company to create the “#MoonOnAMission” collection, with a portion of the proceeds from each item sold going towards coronavirus (COVID-19) relief efforts.
Then, when Justin and Kourtney Turner hosted a virtual 5K, Baseballism designed a custom hat for attendees, and more recently a t-shirt for those who ran the Los Angeles Marathon as part of the Justin Turner team. Foundation.
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