MLB improves and extends Google Cloud Alliance

NYSJ Sports-Entertainment Business News Service

October 6, 2022: On the eve of its 2022 postseason, MLB today unveiled an expanded, multi-year strategic partnership with Google Cloud to “evolve, modernize and amplify MLB’s media products and properties, such as than MLB”. Television and other media platforms.

With this expanded partnership, which began in 2020, MLB and Google Cloud said they will “accelerate worldwide delivery efforts, which will help deliver even more real-time, personalized experiences for fans of baseball around the world”.

Financial terms were not disclosed.

MLB said that over the past three years it has “migrated its cloud and on-premises systems to Google Cloud and leveraged machine learning, analytics, application management and data storage capabilities/ Google video to increase reliability and manage governance at scale.”

“Google Cloud has been an outstanding partner for baseball, helping us innovate platforms that provide our fans with exceptional real-time experiences, from Statcast to Film Room,” said MLB Commissioner Rob Manfred. through the league.

“With their industry-leading expertise in everything from data analytics to machine learning, this partnership gives us an unparalleled extension of technology resources. We can now continue to partner with Google Cloud to deliver unmatched digital to our fans.”

MLB said it will use a full suite of Google Cloud products, including Anthos APIs, BigQuery, Cloud Armor, Looker, and Google Cloud Media, which are “essential components for producing live and on-demand video workflows.”

Additionally, MLB will pilot Google Cloud’s Media CDN, a “modern and extensible platform for delivering immersive experiences.” . . optimized for video streaming and large file download workloads.”

Google Cloud said Media CDN would enable MLB.TV to “deliver live action, commentary and archive content with scale, security and performance at the forefront.”

“Major League Baseball has been an undisputed leader in digital media for decades, bringing unforgettable moments to homes, offices and fans around the world for the past 20 years,” said Thomas Kurian, CEO, via Google Cloud.

We look forward to beginning the next chapter of our partnership with the league to advance its media offerings for years to come using our data, AI and ML-driven capabilities, and secure global infrastructure.

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Neal T. Doss