MLB celebrates Latino culture and community during Hispanic Heritage Month
Major League Baseball and its clubs proudly celebrate the profound impact that the Latin American people and culture have had and continue to have on the game of baseball. In recognition of Hispanic Heritage Month, MLB is presenting many unique contributions through special content and activations that help tell some of the diverse stories around the game.
On Thursday, September 15, the first day of Hispanic Heritage Month and Roberto Clemente Day presented by Capital One, MLB Originals presents “Fuera del Ballpark.” The new three-film docuseries explores how baseball fandom is embedded in everyday life where it impacts and inspires subcultures. Each film tells a personal journey that discovers how baseball resonates in Latin America beyond the game on the field. MLB partnered with Remezcla, a multicultural creative agency specializing in emerging Latin culture, to develop the concept and the series. For each film, directors from the region of Latin America where each story originated were commissioned to ensure that personalities and culture were fully represented.
The first film, “Clemente x Siempre,” follows two Puerto Rican artists from different generations and backgrounds, Carlitos Skills and Don Rimx, who both use Roberto Clemente’s legacy as inspiration to make an impact in their communities. . The two come together and use their different artistic mediums on a mural honoring Clemente. The finished artwork will be auctioned off to benefit the Roberto Clemente Foundation via www.mlb.com/clementeauction.
“Fuera del Ballpark” will debut two additional films throughout Hispanic Heritage Month. The series will be available on MLB.TV and the MLB YouTube channel.
Additional special digital content slated for September includes the best Spanish-language collections of MLB’s acclaimed “PLAY LOUD” micro series and new episodes of “Llamada al Bullpen,” the official Las Mayores podcast featuring Daniel Alfonso and Amanda Rivera. In the latest episode, Marlins pitcher Jesús Luzardo joins “Llamada” to discuss his Peruvian/Venezuelan past and his upbringing in Miami.
@LasMayores puts the spotlight on Latino players with “This or That”, a series of videos where the best players from Venezuela, Cuba, the Dominican Republic and Puerto Rico are asked to choose between two options in the world of food , music and fashion. Also in September, @LasMayores social and LasMayores.com spotlight Dominican star Albert Pujols as he prepares to complete his final season. The MLB legend talks about his impact on the game, his experience getting to know the younger generation of Latino players coming to the game today, and what the emotional standing ovation he received meant. players and fans at the 2022 MLB Home Run Derby in Los Angeles. to him. LasMayores.com will feature an interview with legendary Dodgers broadcaster Jaime Jarrin. The Ford C. Frick award winner will retire at the end of the season, after 64 seasons with the club.
All clubs have Spanish language websites and various Spanish language social media platforms to further engage Latino audiences. MLB.com, LasMayores.com – MLB’s official Spanish website and all of MLB’s Spanish-language platforms will celebrate Latino culture with a focus on Hispanic Heritage Month.
To complement Major League Baseball’s Hispanic Heritage Month, MLB Network will debut a special tease in its programming today featuring the game’s top Hispanic players. MLB Network’s kid-focused Play Ball program presented by Nike, will spotlight Hall of Famer Roberto Clemente this Saturday, September 17 at 10:00 a.m. ET. Joining Clemente’s former teammate and best friend Manny Sanguillen will be a Q&A, and the program will include a vignette about Dominican Republic native Albert Pujols as he continues his 700 home run career.
Below are more details on some club celebrations around the League: