MLB and NBC confirm $30 million per year Peacock streaming deal
- Peacock will add an MLB hub for additional on-demand content
- The announced two-year contract also includes the All-Star Futures Game
American media giant NBC, owned by Comcast, has reached an agreement with Major League Baseball (MLB) to broadcast 18 live Sunday morning games per season exclusively on the Peacock streaming service.
According to previous reports, NBC is paying US$30 million per year for its initial two-year contract with MLB. The first game covered will be simulcast on the NBC business channel, with the rest of the package exclusive to Peacock’s premium tier.
The deal, confirmed on the eve of the 2022 campaign, begins with the Chicago White Sox against the Boston Red Sox at Fenway Park on May 8 at 11:30 a.m. ET. After an initial round of six games at that earlier start time, the remaining 12 games will begin at noon ET. Each game will feature pre-game and post-game shows produced by NBC Sports.
Additionally, Peacock will be the exclusive venue for the All-Star Futures Game, the showcase for the top minor league prospects played during All-Star Week in July.
MLB also confirmed that the 18 Peacock live game windows will not be scheduled against any other live coverage until 1:30 p.m. ET that day.
The deal also provides Peacock with on-demand MLB content such as classic games, documentaries and flagship packages in a new dedicated hub on the platform.
“Expanding Peacock’s premium live sports offerings for customers remains a top priority and we are very pleased to partner with MLB to bring an exclusive new Peacock Sunday morning gaming package for baseball fans,” said Rick Cordella, Peacock’s executive vice president and chief commercial officer.
“We look forward to building on NBC Sports’ longstanding relationship with Major League Baseball and providing streaming customers exclusive access to games on Peacock.”
“As consumer habits continue to evolve, it’s important for us to provide new ways for fans who aren’t connected to cable to watch MLB games,” said Noah Garden, Chief Revenue Officer of the MLB.
“This agreement marks an exciting new chapter in the long history of innovation between MLB and NBC Sports to deliver exciting baseball action to our fans.”