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Amazon Prime Video has tapped popular sports and comedy group Dude Perfect to host an alternative Thursday Night Football show, titled “TNF With Dude Perfect.”
Dude Perfect, a group of five former Texas A&M College roommates known for their comedic routines and clever schemes, have quickly become a social media sensation since their inception in 2009. collect more 85 million subscribers combined on TikTok, YouTube and Instagram. OTT broadcasting provides a unique opportunity for Amazon Prime Video to reach diverse audiences, and the company hopes The Dudes will bring in its millions of fans.
Dude Perfect’s Tyler Toney, Garrett Hilbert, Cody Jones and twins Cory and Coby Cotton set out to predict plays during matches from their 30,000 square foot studio in Frisco, Texas, while incorporating slapstick and special guests in the streams. The alternate show appears to be Amazon’s own version of ESPN’s Manningcast.
Amazon’s regular Thursday Night Football streams will feature Al Michaels and Kirk Herbstreit on the stand and Kaylee Hartung on the sidelines. But the company confirmed today that Dude Perfect, originally developed in 2009, will periodically air an alternative broadcast of Thursday Night Football.
“We don’t want to be fancy, we want to reach new fans and really build long-term relationships with them,” Marie Donoghue, Amazon’s vice president of global sports video, told Forbes. unbridled joy and contagious energy at Thursday Night Football, it’s a real opportunity to differentiate our broadcast, and we also look forward to welcoming their entire community, fans and family members to this alternative viewing experience. “
Amazon also plans to integrate an X-ray data tracking tool on its emissions, as it researches emerging technologies. According to Donoghue, Amazon Prime Video will air at least two alternate Thursday night game shows each week and is set to announce those hosts later in August. Reports indicate that emerging media personality Pat McAfee could be tapped to lead a so-called “McAfee-Cast” and that former Saints quarterback Drew Brees – recently let go by NBC Sports – could host a “QB only” coinciding with the game.
Amazon Prime Video kicks off its Thursday Night Football on September 15 when the Kansas City Chiefs take on the Los Angeles Chargers. Overall, the company will offer 15 exclusive games, the first time the NFL will exclusively air games every week during a season.