LSU is first to fully embrace custom football jerseys for players
LSU Football made history Friday, becoming the first college football team to earn near unanimous team participation in the recently announced Fanatics and OneTeam Partners co-branded player jersey program.
Customizable Nike jerseys, which will feature the name and number of each soccer student-athlete who enrolls in the program, will be available for purchase before the 2022 season, and players will be compensated for each of their jersey sales.
The co-branded player jersey program went live Thursday at dozens of schools, and LSU achieved near-unanimous buy-in within 24 hours of its launch. More information on how fans can shop their favorite current LSU football players’ jerseys will be available later this year.
“This is a historic day in college athletics, and we are proud and pleased to bring the historic tradition of LSU football to the forefront of the sport through co-branded licensed football jerseys,” said the director of sports. sports Scott Woodward. “For the first time ever, fans will be able to purchase authentic jerseys of their favorite LSU Tigers, and student-athletes will directly benefit from every sale. We look forward to seeing our jerseys on the sidelines and in the stands inside Tiger Stadium next season, and look forward to more co-branded products for our student-athletes across all sports.
Fanaticsthe world leader in licensed sporting goods, is the official e-commerce partner of the Tigers and operates the LSU Sport Shop at Tiger Stadium. The company will use its comprehensive on-demand jersey customization platform to power this program and apply the same robust jersey manufacturing and distribution capabilities that have made it the industry leader in all professional sports.
To represent the rights of the group in professional football, basketball, baseball, soccer, rugby and all college sports, A team specializes in group licensing, marketing, media and investments and strives to maximize the value of NIL in digital games, trading cards, apparel, merchandise and more. On Thursday, Fanatics and OneTeam announced a historic partnership to offer current college football players the opportunity to be compensated for their inclusion in a large-scale, multi-school jersey customization program.
“What a moment for LSU! In less than 24 hours, the Tigers became the first football team to fully enroll in the Fanatics player jersey program. OneTeam couldn’t be more excited for the LSU athletes. We look forward to making this a reality for so many more athletes across the country,” said Malaika Underwood, Senior Vice President of Licensing at OneTeam Partners. “There is no doubt that the athletes at LSU understand their collective value and they were ready to seize the opportunity. There have been plenty of headlines over the past seven months, but this one is worth noting.
(Released via LSU Athletics)