Hurley and ’47 team up on MLB® capsule that celebrates summer

Staying true to what makes baseball America’s favorite pastime, underscored by a quintessentially Hurley perspective, the Hurley x ’47 x MLB® The collection is proof that true passion has the ability to transcend and bring fans together. “At the end of the day, it’s about a shared love of sport. And having fun. There’s something nostalgic about throwing the ball, going to a game or spending the whole day at the beach with your friends. So for me, this collection is about all those carefree summer feelings of my youth – just with better clothes,” says the pro surfer, head of sports marketing at Hurley Brett Simpson.

“This year, we celebrate 75 years of designing premium sportswear for consumers around the world. This collaboration with Hurley combines their passion for surfing with our baseball roots, creating an authentic, tropical-inspired MLB® collection so fans can cheer on their favorite team all summer long,” says Dave Zaleznickvice president of the brand to ’47.

This iteration of the collaboration between Hurley, ’47, and MLB® is a true celebration of summer, with custom floral prints showcasing each team’s colors and logos in styles needed for lively beach days and match days. Fans can choose from the two best-selling Hurley boardshorts, the Phantom Tailgate and Cannonball Volley boardshorts; four different hat styles including a straw lifeguard hat, the ’47 CAPTAIN with flat brim and unstructured crown, the ’47 MVP equipped with Phantom technology and the ’47 TRUCKER with breathable mesh panels. The Hurley x ’47 x MLB® The collection is completed by Hurley’s best-selling short sleeve t-shirt reworked with MLB® fans in mind. Tip: big logos for more team spirit.

The Hurley x ’47 x MLB® Launch of the collection on April 19 and can be found online at hurley.com and 47brand.com; it is also offered by retailers nationwide, including at MLB® stadiums across the country.

About Hurley
Born from water, Hurley was founded in Huntington Beach in 1999 on the principle of empowering and nurturing the voice of the next generation. Through the lens of inclusion, Hurley has partnered with the world’s top musicians, surfers, skateboarders and more, becoming a global youth culture brand with deep roots in the lifestyle at home. beach. Disruptive innovation is our unique blend of style and performance, and makes Hurley the global benchmark for performance in and out of the water. The world of Hurley can be found at www.hurley.com, and our Facebook, Twitter, TikTok and Instagram are where our travels are recorded.

About ’47
’47 is a private premium sports lifestyle brand founded in Boston, MAby twin brothers, Arthur and Henry D’Angelo in 1947. The D’Angelos were enterprising pioneers who quickly saw the future of sports licensing by selling pennants and other sports memorabilia on the streets around Fenway Park. Through a combination of hard work, healthy instincts and incredible passion, the brothers have been able to grow their business from a simple street cart to a premier sports lifestyle brand that uniquely combines sport and style. Formerly known as Twins Enterprises, ’47 is currently run by Arthur’s four sons, Bobby, David, Mark and Steven. ’47 is a proud partner of Major League Baseball, National Football League, National Hockey League, National Basketball Association and more than 800 college programs. For more information, visit www.47brand.com.

Media Contact: Erica Ryan, [email protected]

SOURCEHurley

Neal T. Doss