LOS ANGELES, Nov. 02, 2022 (GLOBE NEWSWIRE) — Fabletics today announced the appointment of Ilona Aman as Chief Marketing Officer, effective immediately. In her role, Aman will be responsible for leading the brand’s marketing strategy, creative and collaborations to execute the brand’s strategic vision. In addition to leading the marketing function, Aman will also oversee retail, digital, membership, social and public relations.
“I’ve been a big fan of Fabletics for a long time and admire the company’s commitment to product innovation, community and consumer-centric thinking, and its ability to move quickly to serve the consumer at every turn. of its points of contact,” Aman said. “It’s an exciting time to join Fabletics as we focus on delivering engaging and immersive retail experiences, expanding our digital footprint, and continuing to introduce new and unexpected collaborations to our customers. consumers.”
Prior to joining Fabletics, Aman served as Chief Brand Officer for ARIA Exchange, a WEB3 company specializing in sports and entertainment NFTs. Prior to ARIA, she was Global Director of Brand Marketing at adidas, where she was responsible for leading the creation, storytelling and building of a brand marketing offensive for the Beyoncé/Ivy Park and Pharrell Williams partnerships. Aman also spent over a decade at Nike leading multiple brand and retail initiatives for the NFL, MLB and NCAA as well as numerous athletes including Kobe Bryant, Lebron James, as well as overseeing the first-ever global basketball festival through Nike Basketball, Jordan. Brand and Converse.
“We’re focused on the next phase of growth for Fabletics and bringing our loyal community of VIPs even closer to the brand through unique storytelling, highly personalized retail experiences, and products they can’t get anywhere else. “, said Don Ressler co-founder of Fabletics. “Ilona’s creative and dynamic approach to marketing is definitely the right fit for Fabletics and we are thrilled to welcome her to the team.”
Founded in 2013 and based in El Segundo, CA, Fabletics is the world’s largest digitally native activewear brand*. By fusing style-driven designs with high-performance technology, Fabletics creates the world’s hottest, best-performing active lifestyle products at an accessible price. Driven by its innovative VIP membership program serving over 2 million loyal members and fueled by analytics from its Fashion OS technology platform enabling deep customer understanding, Fabletics has evolved activewear beyond the gym in all walks of life, guided by its core belief that everyone and every body deserves to be at its best.
Discover and shop the collections in the United States, Canada, Europe and in person at the brand’s state-of-the-art retail stores in over 85 locations.
*Source: Euromonitor International Limited; Based on total global retail sales in calendar year 2020 from custom research conducted in October 2021.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/e3cabfc6-e78f-4ed0-bfff-ec838e063e18